When I first started out as a travel blogger, I had no idea where to start in terms of guest posting or even what the advantages were of guest posting and hosting. Today, I want to share with you my step-by-step guide on how to land your first guest post and how to get the most out of it for your blog. I'm even going to share with you my super secret email swipe file you can just copy > paste > alter and email to your chosen blogs for consideration.
Step 1 - Research and Find Opportunities
Do your research! I wouldn't just email 100 different blogs without first doing your research and strategically choosing blogs which are going to work to your advantage. You want to land your first guest post on a strategically chosen blog for the most impact. Things you want to consider in another blog are:
- Their audience - does it fit with your ideal reader?
- Their content - does this fit what you want to write about?
- Their reach - views, subscribers, social media followers
- Their engagement - check the shares and comments to get an idea of this
- Their guidelines - do they have any guidelines publicly outlined on their blog?
- Will they link to your blog or content upgrade? (see the BONUS step below)
Tip: Join all of the blog promotion groups on Facebook you can. Some even have threads where bloggers can list their guest posting opportunities or collaborations they are working on. This is a great place to look for new opportunities and even tips!
Step 2 - Pitch
This is the important part! Once you've done your research and chosen a few strategic blogs to pitch to, it's time to start pitching. If you have their email address, I would use this first and foremost. Not only is it a more professional way to land your first guest post, it is also less likely to get lost as with Facebook messenger or blog contact forms. To land your first guest post, you want to state what you want upfront and explain how this could benefit their blog and their readers. You also want to have an idea of a post in mind, whether this is just the title or a preliminary pitch idea. I will generally see if they are interested first before sharing the full post with them, even if I have already written it.
It is also important to be really clear about what you want and if you will be linking to any affiliate links or content upgrades. I had a blogger pitch me an idea which I thought was great but then they sent through the article and it was full of affiliate links which I had no idea about. For me, this is a bit sneaky and a dishonest way of dealing with another blogger.
This is where my free email swipe file comes in. All you have to do is click below to download the file, copy, paste into a new email, alter to fit your chosen blogs, send and wait for the opportunities to come to you.
Step 3 - Write an Epic Post or Contribution
Whether you are writing a full blog post or a short contribution to a collab post, make sure it's epic! First impressions count so it's important you write a killer post from start to finish and go over and above for your first guest post. This will build a great relationship with your chosen bloggers and establish you as an authority in your niche. It is also vital you follow the guidelines, if any, your host sets out. This could include: word count, images, links, style, etc. Make it epic and their readers will click through to your blog and ultimately read and engage with your content.
Step 4 - Promote, Promote, Promote
After you've written and submitted the post, make sure you don't just forget about it. Generally the host will let you know once it has been posted or scheduled to be posted and give you the link. The host will generally share this post on their social media accounts just like they would one of their own posts, so it is important you do the same. Promote the shiz out of the post so the host can see you are appreciative for the opportunity but also to drive as much traffic as possible to the post and in turn your blog. In my eyes, the promoting stage is just as important as writing the actual post because ultimately, what's the point if no-one reads it?
BONUS - Link to a Content Upgrade
Another thing you can do to REALLY guest post strategically is to seek out blogs which allow you to directly link to your content upgrade. A content upgrade is basically that, an upgrade to your blog post content, for example, a checklist, e-book or other freebie. The basic idea is that someone reading your post will click on your content upgrade, enter their email and download the freebie. This is a great way to boost your email list and grow your audience even further but you need to make sure your host allows you to directly link to this before you include it in your post.
Tip: Don't forget to make your content upgrade directly relevant to your post!
So now you've learnt all about how to land your first guest post, I'd love to see them! Comment below with a guest post you've done and I'll check it out.
And don't forget to download the FREE email swipe file you can use to land your first guest post!