This has often been an issue I’ve struggled with over the years in running my business, especially when I first started. I was afraid of mixing my personal and business lives. Now, let’s start at the beginning and define what I mean by personal and business lives. By your personal life, I mean your 9-5 day job, your friends and family circles, your partner. By business life, I mean your business or your side hustle.
First impressions count, whether we like it or not, and especially when it comes to your business. There is so much competition out there in the online marketplace, regardless of your niche, so why would you send a potential client to your crappy looking website. First of all, a first impression is made within a few seconds of viewing a website so if it isn't visually appealing to the eye of your ideal client, they'll be hitting the 'X' button faster than you can say "Stop!!!". This is the main reason you need a visually killer website for your business, whether you are online or bricks-and-mortar based.