Building your brand and your business shouldn’t cost an arm and a leg, but it should be an investment you’re willing to make. It’s an investment in your business’s future, the potential clients’ lives you will change and it sets the tone for your success moving forward. Today, I’d like to share with you some of my best tips for budgeting when it comes to your new website and brand.
First impressions count, whether we like it or not, and especially when it comes to your business. There is so much competition out there in the online marketplace, regardless of your niche, so why would you send a potential client to your crappy looking website. First of all, a first impression is made within a few seconds of viewing a website so if it isn't visually appealing to the eye of your ideal client, they'll be hitting the 'X' button faster than you can say "Stop!!!". This is the main reason you need a visually killer website for your business, whether you are online or bricks-and-mortar based.
This long-standing Squarespace myth is simply false girl. Whilst Wordpress is often touted as the best for SEO with plugins such as Yoast SEO, Squarespace makes life super easy when it comes to SEO with it's built in features. Not only do they have an easy integration with Google Analytics that includes an automatic sitemap, it is also easy to fill in image names, change URLs and edit site descriptions to be SEO friendly. You don't have to be a tech genius to keep your SEO consistent and up-to-date when using Squarespace.
So you're considering taking the leap and re-branding you biz, but you're completely overwhelmed with the all of the work that will come with it. Your logo design, your website, your social media accounts, your graphics, your business cards, the list goes on... Sometimes it is better to leave the branding to the experts to ensure the whole experience is as pain free as possible and you end up with a brand that shares your passion with the online world in a purposeful and fun way.