Building your brand and your business shouldn’t cost an arm and a leg, but it should be an investment you’re willing to make. It’s an investment in your business’s future, the potential clients’ lives you will change and it sets the tone for your success moving forward. Today, I’d like to share with you some of my best tips for budgeting when it comes to your new website and brand.
First impressions count, whether we like it or not, and especially when it comes to your business. There is so much competition out there in the online marketplace, regardless of your niche, so why would you send a potential client to your crappy looking website. First of all, a first impression is made within a few seconds of viewing a website so if it isn't visually appealing to the eye of your ideal client, they'll be hitting the 'X' button faster than you can say "Stop!!!". This is the main reason you need a visually killer website for your business, whether you are online or bricks-and-mortar based.