Aligned Yoga Studio

Project: Brand Design

Client: Aligned Yoga Studio

Deliverables:

Primary logo

Alternative logo

Submark

Social media templates

Design Objective:

The design objective for Aligned Yoga Studio was for the brand to embody a sense of calm, peace and self-love, all of which are important during yoga practice. Muted purples and dusty pinks formed the basis of the colour palette which achieved a brand that is strong and feminine yet subtle. A simple serif font was used for the logo paired with a sans serif ‘yoga studio’. The stars represent that the stars are aligned and guiding each yoga practice with grace.