Doula by Elysia

Project: Brand Design

Client: Doula by Elysia

Deliverables:

Primary logo

Alternative logo

Submark

Social media templates

Website coming soon

Design Objective:

The design objective for Doula by Elysia was for the brand to embody a sense of warmth, support and care that Elysia’s services will provide to pregnant and postpartum women. Natural nudes, browns and a hint of green formed the basis of the colour palette which achieved a brand that is kind and caring. A serif font called The Seasons was used for the logo paired with a script font called Beautifully Delicious. The belly brand motif is synonymous with what it means to bloom as a new mother.

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