Building your brand and your business shouldn’t cost an arm and a leg, but it should be an investment you’re willing to make. It’s an investment in your business’s future, the potential clients’ lives you will change and it sets the tone for your success moving forward. Today, I’d like to share with you some of my best tips for budgeting when it comes to your new website and brand.
This has often been an issue I’ve struggled with over the years in running my business, especially when I first started. I was afraid of mixing my personal and business lives. Now, let’s start at the beginning and define what I mean by personal and business lives. By your personal life, I mean your 9-5 day job, your friends and family circles, your partner. By business life, I mean your business or your side hustle.
If there’s one this I know how to do well, it’s how to run a successful side hustle whilst working the nine-to-five grind. In fact, I’ve been doing it for years now. And whilst I wouldn’t say it’s as easy and as effortless as it looks, it’s worth it to pursue both of my passions at the same time. See, up until recently (last month in fact), I was working 9-5 Monday to Friday and also some Saturdays and nights. I’ve since dropped down to four days a week and even that has made a huge difference in balancing work and more work.
First impressions count, whether we like it or not, and especially when it comes to your business. There is so much competition out there in the online marketplace, regardless of your niche, so why would you send a potential client to your crappy looking website. First of all, a first impression is made within a few seconds of viewing a website so if it isn't visually appealing to the eye of your ideal client, they'll be hitting the 'X' button faster than you can say "Stop!!!". This is the main reason you need a visually killer website for your business, whether you are online or bricks-and-mortar based.
This long-standing Squarespace myth is simply false girl. Whilst Wordpress is often touted as the best for SEO with plugins such as Yoast SEO, Squarespace makes life super easy when it comes to SEO with it's built in features. Not only do they have an easy integration with Google Analytics that includes an automatic sitemap, it is also easy to fill in image names, change URLs and edit site descriptions to be SEO friendly. You don't have to be a tech genius to keep your SEO consistent and up-to-date when using Squarespace.
When I first came across Dubsado when I was setting up my biz, I thought ‘hmmmm strange name, I wonder what this is?’. And I don’t think I was the only one. People fall into two camps: 1) those who haven’t heard of Dubsado and question the name 2) those who use it and are absolutely in love with the system, the team and their amazing customer service.
Well my friend, today I wanted to share the 3 biggest mistakes you're probably making when it comes to your blog, the ones I made in the beginning stages of my travel blog years ago and the ones I wish someone had told me about right from the get-go. But don't worry! Because even if you are making these mistakes, it is never too late to make changes and improvements to your blog. After all, consistent and continual tweaks are what will make your blog successful in the long run.