First impressions count, whether we like it or not, and especially when it comes to your business. There is so much competition out there in the online marketplace, regardless of your niche, so why would you send a potential client to your crappy looking website. First of all, a first impression is made within a few seconds of viewing a website so if it isn't visually appealing to the eye of your ideal client, they'll be hitting the 'X' button faster than you can say "Stop!!!". This is the main reason you need a visually killer website for your business, whether you are online or bricks-and-mortar based.
This long-standing Squarespace myth is simply false girl. Whilst Wordpress is often touted as the best for SEO with plugins such as Yoast SEO, Squarespace makes life super easy when it comes to SEO with it's built in features. Not only do they have an easy integration with Google Analytics that includes an automatic sitemap, it is also easy to fill in image names, change URLs and edit site descriptions to be SEO friendly. You don't have to be a tech genius to keep your SEO consistent and up-to-date when using Squarespace.